Iss Pyaar Ko Kya Naam Doo |
Ask industry bigwigs about why TV stars are such hot favourites on the ad circuit and ad guru Santosh Desai says, "These days, many brands prefer non-film celebrity oriented endorsements. It could be a model, a TV star or a social celebrity too who can carry a brand on his/her shoulders. So, it involves less money and receives good response from viewers." Agrees adman Prahlad Kakar, "Although, Bollywood stars endorsing the brands remains the top priority for most brands, TV stars too are finding their groove."
What makes brands turn to telly stars? "Audiences relate to TV actors who are part of successful shows. Besides TV stars normally charge between `5 lakhs-30 lakhs; on the other hand, film stars will cost between a `1 crore and `3 crore (or even more). So why not pitch in a TV star instead," says Kakar.
For the telly actors, it's a boon. Actor Priyal Gor says, "I have gained more popularity with TV commercials as well as print ads. Not only that I got offers for TV soaps but also film offers from big production houses. And, a TVC is altogether a brilliant experience." Actor Mukul Harish adds, "I did a channel oriented campaign. As it was run on sister-concern channels too, it helped my serial as well as character gain more publicity. Ultimately, if it is giving me a more solid fan base, I would definitely love to be the part of it."
No comments:
Post a Comment